Gentec International

Gentec International


Consumer electronics


Joel Seigel
Margaret Adat

90 Royal Crest Court, Markham, Ontario, Canada

Area served


Key people

Joel Seigel (President and CEO)
Margaret Adat, CMA (Executive Vice President and CFO)

Number of employees



Gentec International is a Canadian distributor of consumer accessories, headquartered in Markham, Ontario, Canada.


1 History
2 Brands

2.1 Digital imaging
2.2 Electronics
2.3 Mobile
2.4 Audio
2.5 Sports optics
2.6 Car audio

3 Awards

3.1 London drugs
3.2 FotoSource Retail Group
3.3 AAMP of America
3.4 Cantrex Retail Group
3.5 Henrys
3.6 Sony of Canada

4 References
5 External links

Founded in 1990 by Joel Seigel and Margaret Adat, Gentec International began distributing photography accessories to the Canadian retail market. Gentec outgrew two facilities in eight years, finding their current home in Markham, Ontario, in 1998.[1] Over the years, Gentec has continued to expand into new markets, including: electronics, mobile/wireless accessories, home audio products, sporting goods and car audio.
Gentec currently operates a state of-the-art, fully computerized 100,000 sq. ft. distribution centre and employs approximately 100 full-time staff.
On October 31, 2012, Alpine Electronics announced a partnership with Gentec International that would see Gentec take over sales, marketing and service of all Alpine Mobile Media Solutions for the Canadian market. The partnership went into effect January 1, 2013.
On January 1, 2013, Gentec also took over distribution for Vitec products in Canada, including Manfrotto, Gitzo, Kata Bags and National Geographic Bags.
Gentec International represents products for over sixty brands across six markets in the Canadian consumer accessories market. Those markets include Digital Imaging, Electronics, Mobile, Audio Products, Sporting Goods and Car Audio.
Digital imaging[edit]
Avenger, Blackrapid, DNP, Gary Fong, Gitzo, iON, Kata, Manfrotto, National Geographic, Optex, Roots, SanDisk, Sevenoak and Sigma.
Bell’O Furniture, Electrohome, Energy, iQ, Loctek, Midlite, NHL and Verso.
iDeal Case, iQ, iShieldz, NHL, Planet Wireless, Roots, Roots Tuff Skin and White Diamonds.
Energy Speakers, Jamo, Klipsch and Mirage.
Sports optics[edit]
Boyt Hunting and Gun Cases, Bushnell, HotMocs, Puma, Saf